Launching a new contingent workforce program is only half the battle transforming that program into a top destination for the best talent is where true, sustainable advantage is won. This panel brings together dynamic leaders who have built standout employer brands and turned fledgling programs into magnets for contingent talent. Hear how they align brand values, deliver seamless worker experiences, and harness storytelling to create buzz and loyalty. Walk away armed with actionable steps to craft an authentic employer value proposition, streamline the candidate journey, and spark advocacy so your program rises above the competition as the clear employer of choice.

• Shape an Authentic Employer Value Proposition
• Explore approaches for defining and communicating your culture, values, and differentiators.
• Create a World Class Candidate and Onboarding Experience
• Foster and Amplify Brand Advocacy
• Utilize techniques to transform contingent talent into brand advocates